Spear Phishing or Whaling
Related information:
Spear Phishing will appear to come from someone or some company that you know. Whaling emails will often appear to come from someone in a position of authority. Emails of this type generally will request an exchange of funds or information. They use the effect of familiarity or authority to persuade you to click on a link or provide information that is outside of normal processes. If an email from someone seems unusual, contact that person directly (not by responding to the email) to validate the request.