Qualtrics - Types of Surveys
Once you have created a survey, you will be able to select from different question types by clicking the drop-down menu underneath 'Question type'. The following is a list explaining the different types of question types that you can pick from.
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Multiple Choice is the default option which is often used for research. Multiple choice questions can be displayed as a traditional list of choices or as a dropdown select box menu. For both different types of formats, you can allow responses to provide one response or multiple.
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Text Entry is used to gather open-ended feedback from respondents. These responses can be lengthy essays, multiple lines, a single line, or password protected.
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Text/Graphic question type will either contain only text, an image, or a file. This type of question can be used to add an introduction or instructions to your survey, or display an image, without asking for feedback.
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Matrix Table question type is used to collect multiple pieces of information in one question. This type provides an effective way to condense your survey or to group similar items into one question. You can format your question by matrix type and answer type depending on which matrix type you select.
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Slider question type lets respondents indicate their level of preference with a draggable bar rather than a traditional button or checkboxes. The slider type includes typical sliders, stars, and bars.
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Form Field question type is used to gather standard form information such as name and email addresses.
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Rank Order question type is used to determine each respondent's order of preference for a list of items. The format for this question can be drag and drop, radio buttons, text box, or select box.
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Side by Side question type lets you ask multiple questions in one condensed table and provides an effective way of shortening your survey while gathering the same amount of data.
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Net Promotor Score question type tracks customer loyalty with one simple, standardized question: 'On a scale from 0-10, how likely are you to recommend (our company) to a friend or colleague?'.
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Timing question type is hidden to respondents. It allows you to time and limit how long participants spend on a page of your survey.
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Graphic Slider question type is a variation of the slider question; respondents use various graphic options, such as changing a frown to a smile or choosing a grade, to indicate their level of preference.
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Constant Sum question type collects numeric data and displays a sum to the respondent. This type is often used for allocation assessments, such as defining how you spend your time in different activities.
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File Upload question type is used to collect information beyond the survey questions, such as user-uploaded photos or documents.
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Pick, group, and Rank question type is used for sorting activities. Respondents place items into groups and have the option to rank the items within the group.
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Drill Down question type helps respondents choose from a long list by starting with a broad category and then honing in on the choices that are relevant to the respondent.
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Signature question type presents survey participants with an entry box where they can draw their signature. On a desktop, they can use their mouse, and on a mobile device they can use their finger.
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Heat maps question type lets respondents click a specific point on an image. In your data, you can see a heat map that shows which parts of the image were most often clicked. This type is often used for web development (e.g., eye flow analysis) and advertisement testing.
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Hot spots question type allows respondents to interact with regions of an image. This type is often used in usability testing and concept testing. The interaction type can be 'on/off' or 'dislike / like,' and the target visibility can be 'hidden until hover' or 'always visible'.
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Meta info question type reports public information about the respondent's computer, such as their browser and operating system. The question requires no respondent action and is completely hidden.
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Captcha verification question type is used to ensure that your respondents aren't robots. This question has participants respond to a challenge to verify they are real humans.
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Highlight question type allows you to present survey participants with an interactive text sample. Participants can select words from the text and evaluate using criteria you choose. For example, whether they like or dislike the selected text.
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Screen capture question type allows respondents to attach a screenshot of the site they are viewing when taking a survey through a Website / App Feedback project. This question type is only available to users that have purchased access to Website / App Feedback projects.
23. Video Response question type allows survey-takers to record and upload a video or audio recording from their device that can later be analyzed.